Together with a recognised advertising agency, KFC introduced an edible nail polish on the Hong Kong market in 2016. Yes indeed, finger-licking-good nail polish with chicken flavour! They also collaborated with the up-and-coming fashion designer C.J. Yao to show the brand KFC on the runway. Apparently, the show was a success, because this year they are introducing a new commercial fast food fashion line, alias “chicken couture”.
‘At first sight the collection might be slightly tacky, but it’s also quite trendy.’
You now have the possibility to walk around carrying your favourite guilty pleasure on your chest, shine with socks featuring drumsticks or share your bed with founder Colonel Sanders. At first sight the collection might be slightly tacky, but it’s also quite trendy. Even though we’re not huge fans of these fast food giants, we do admit; it’s a genius way to build your brand. What a smart bunch.