Getting paid for cuddling. To be honest, we were slightly sceptical when we first heard of it. But after seeing the video, we realised the professional cuddlers contributed something rather beautiful to the world of today. Everybody feels unheard, lonely or invisible sometimes. In those cases, a cuddle session with a certified practitioner can make all the difference. Cuddling releases oxytocin, also known as the ‘cuddle hormone’. This hormone enables you to feel connected to others and increases your feeling of happiness. Whether you prefer cuddling, spooning or simply holding hands, it’s all about feeling relaxed. Just like a massage therapist you can hire a cuddle practitioner for a one-hour session for about $ 80. Come to think about it, it isn’t such a crazy idea to get your brain to release some extra oxytocin. Plus, what’s wrong with a little extra attention?