With this experiment, the Dutch bank ABN AMRO wants to show that small entrepreneurs can also benefit from online developments. In the future, consumers will increasingly do their shopping online and, according to the ABN AMRO bank, entrepreneurs must respond to this in time.
A grand total of 56,901 consumers visited the online cheese store, most of the visitors American. On top of that, the cheese shop was flooded with positive responses. According to ABN AMRO and Kaan himself, the experiment was highly successful. The personal approach, traditional methods, excellent service and quality were preserved, but were now suddenly made available for a larger public.